Tag Archive for 'product'

Food product shots

Every now and then I have the delicious assignment to shot food and products for the food blog “Veckans Middag“. Most often this emanates in a tremendous hunger and a lively salivation. (Wich is good for the teeth my denstist tells me). Here are some pictures newly shot.

Playing with available light only (and some reflectors), outdoors and indoors.

Here Cloetta´s Royal wedding edition chocolate. (The Wedding Chocolate) With blueberries and lingonberries! Among other delicious ingredients! If you happen to see some pieces of chocolate missing in the product shot I know nothing about it!

Product shot

The fine italian ecological wine Dolce Vita Monica no 3745

Zeta, the fine brand of olives, oil and vinegar.

Zeta Oliver med olika smaker

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Illustration to photo

Its so hard to describe an idea of a picture with just words. I try it occasionally. And it often shows up that I gave the wrong explanation, or simply the client visualized it another way. Then its nice to have some kind of visual idea of what a picture would look like. To be in sync with the client, even a loose sketch on a napkin can make the two of us think the same way. And I am not depending on the clients ability to interpret me.

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Product shot on white

I really like to shoot products on white. No clipping paths. The shadow shall be real. I like to set the lightning so it just needs a little fix in photoshop to be really white. A swedish customer, SBM Fordon, needed some of their products shot for advertismement purpose.

OK! It´s for nerds! I know! But it´s fun! Here is a lighning scheme!

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Do we need more pictures?

dilemma

I love pictures! I believe we all do! Pictures are everywhere, all the time! Champions and masters in memorizing recommend us to visualize in pictures to be able to memorize strange combinations of numbers and such things. Then pictures simply must be good for our brains! Just think of all pictures that have been made since the beginning of picture (when was that?). Everybody is sometimes drawing and photographing something. Sometimes I think everything has been drawn or photographed already, bearing in mind how many pictures are being made each day. By amateurs and by pros. 24-7! But I may be wrong.

Often when starting a new photo or illustration project for a client I check up whats available on iStock or Shutterstock or maybe I Google it. First impression is often that everything of that topic has been covered. (When designing a brochure or similar for a cost sensitive client its often sufficient with some good stockphotos.) But taking a closer look of whats available it shows that there is always  a need for one more picture. A search on a stockphoto site for “woman, bicycle, outdoors” can give 2 000 – 4 000 hits! That´s a lot! There is a picture for most needs. But if I want a specific environment, color of the bicycle, clothing on the woman, lightning situation or anything else specific, it may have to be one more picture made! Luckily!

Do we need more pictures? Of course! Definitely! Let´s go on and make pictures until exactly everything is pictured!

Torbjorn

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