Tag Archive for 'design'

From sketch to bottle

Published on May 20, 2010 in Graphic Design and Illustration. 0 Comments Tags: , , , , .

A while ago I was asked by the food producer ÖNOS (a brand under Procordia Food) to make one of their labels. They are a producer of delicate syrups and jam. There were allready several products in the product line so the illustration had to resemble the others. The new taste of rhubarb syrup was produced in the middle of the cold winter and there were no rhubarbs in sight in the store. I had to by some stockphotos to be able to remember how a rhubarb actually is constructed.

After some different mockups and sketches I found a nice disposition suitable for text and design of the label. I put one of the rhubarb  stems so it followed the “V-form” in the bottom of the label.
It´s nice to see a lot of them in the supermarket and of course I had to buy one of them .-)

The illustration was sketched and scanned into photoshop to be colorized.

And finally the label in use:

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Last week of april 2010

Published on May 1, 2010 in Graphic Design and Thoughts. 0 Comments Tags: , , , , .

The week has passed with great speed as usual. Time to sum up what happened in the studio.
Sanna typed all the balloons for all the comics  for Donald Ducks Summerspecial (Kalle Ankas Sommarlov) with unbelievable speed and accuracy as usual. 36 pages of pure comics! In the meantime I have worked with the rest of the issue, 16 pages of activity puzzles and cover. Now it´s time for me to put in all the “BOOOM”, “ZAPP” and “BADAAAM”-words wich is great fun but takes a lot of time.

An internal AD for the issue was also needed and after a little thinking I managed to find an (IMHO) nice design for it. Uploaded to Egmonts ftp-server in several sizes.

Peter and I (very much mostly Peter this time) have completed an assignment for Visma with their client magazine Vismagazine. Another interesting number, I hope.

I ‘m in the middle of production of four new pages of children activity puzzles for Hemmets Journal. They are due to next week.

A 10 meter E-TTL cord and three E-TTL radio triggers refuse to be delivered from Hongkong due to the volcano ashes. I´m very curious about the triggers (Pixel TR-332 Remote Triggers) and I hope to be able to use them instead of the too expensive TTL  Pocket Wizards, both in the studio and on location. And when needed, also to trigger the Speedlights (hence the TTL-function). Thanks David Hobby aka the Strobist, for the tip!

A little upload to the Stocksites of random pictures (some of them shown above) were made. To iStockphoto, Shutterstock, Dreamstime, Bigstockphoto and Fotolia. I have yet to tag and categorize them.

Well, that´s it for this week, I believe.

Not to forget some meetings and a lot of delicious coffee from our fantastic new Nespresso machine! This was another good week in the studio!

T

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CD release – album design.

Published on April 23, 2010 in Graphic Design. 0 Comments Tags: , , .

It´s been a while since I did the design for this CD cover, but finally it´s released. It´s the talented classical musician Anders Danman´s piece of art and I know there has been a bit of difficulties concerning copyrights and titles and so. He has recorded a bunch of Beatles tunes and has given them a classical music way of sound. Album cover is inspired from “Abbey Road” and the album is titled “All you Need – Livre de Clavecin”.

My friend photographer Leif Johansson shot the all the pictures to the album. I was asked to make the design/print originals and I was happy to help.

The album was released worldwide by King Records in Japan last week and is well worth a chech up.

Anders Danman cd-cover

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Airbrush tool without an undo button.

Published on April 12, 2010 in Graphic Design and Illustration. 0 Comments Tags: , , , .

Finally I decided to get rid of this old friend. It´s almost all of my airbush equipment. Compared to Photoshops airbrush tool this guy is big! Stopped using it long time ago. Kept it because I thought it looked cool.

But it also took up quite a lot of space –  more space than it was cool, in the end.  And it didn´t have an “undo button”.

So eventually, I got rid of the compressor, the filter, most of the brushes and some other small paraphernalia. Making up some space for a new softbox or something…

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Shooting food.Week´s Dinners; our little book

Published on March 30, 2010 in Food and Photography. 1 Comment Tags: , , , , , .

stacked copys of Weeks Dinner

Last autumn we decided to do a little side project, for fun and inspiration.  We thought it would be nice to produce something of our own, with no special customer ordering the job.  Sanna, project manager on our studio Centralateljén (and also my lovely wife) is running a nice food blog, Veckansmiddag (Week´s Dinners (not 100% sure of the translation here)). We decided to work with a little book, inspired of Sannas blog with dinner menus for all days of the year. The book is inspired by the thought of eating low carb food.

We had great fun! Sanna constructed  menus, Peter wrote text and I shot pictures and  layouted. Sanna and Peter even constructed a site, (Enkla Boken.se), as a small web bookstore.

The book is simply a bank of ideas of what to serve for dinner.

Week´s Dinners, spread

Some of the pictures were shot at home at the dinner table, with all the hungry kids waiting for dinner, others were shot in the studio.

To decorate the text we needed several  food objects on white background. I really like to layout with this kind of pics!

vegetables

salt

This was just a couple of samples from the little book. We have quite a few ideas for more books, and are hoping it will be time for us to put some of them together soon.

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Kids cartoon activity pages

Published on March 25, 2010 in Graphic Design and Illustration. 1 Comment Tags: , , , .

Activity puzzle pages for Hemmets Journal

Time to sum up this week. Today I delivered a batch of kids activity pages for the weekly magazine Hemmets Journal. Its a nice ongoing assignment I´m lucky to have . To keep the production price low, and to be time effective  I often buy complementary illustrations from my collegues on iStockphoto.

The work on this batch have been going on now and then for a couple of weeks. As usual I had great fun making it. Hope the kids will like it…

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A picture? What is that anyway?

Published on March 18, 2010 in Thoughts. 0 Comments Tags: , , , , , .

Well, according to  common knowledge it may be a photo, an illustration or some kind of reproduction or this or that and so on. In communication we don´t analyze this much, do we? We see pictures and images everywhere in our everyday life. A photography can be digitally altered or not, it can be black and white, it can be lightened with virtually thousands of lighning modifiers including available light. What we see is a picture. An illustration can be made in thousands of ways on thousands of materials, and we still recognizes it as an illustration – or simply – a picture. That´s nice! (A Google search of the word “picture” gave 532,000,000 results. Thats a lot!)

In a small design studio we have to deal more with what kind of expression we want to give the product than should it be a photo or an illustration. It is often no borders between brush and ink, illustrator/photoshop or photos taken on location or in studio. Its about to choose wich manner that suits the project.

Since this is the first post on this blog, this is an explanation of the mix of photos, pictures, images, layouts, logos and designs that will show up on the theme “what is going on in the studio. I try to erase the borders between illustrator/photographer. I make pictures. Hope it will be inspiring!

Torbjorn

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