When light comes in right

The studio is located in a very old building, the kind of building that has very deep windowsills. The window in the kitchen is right towards north. In a special time of the day, in a special time of the year, when the sun comes through a thin layer of clouds, it shines on the…

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Product shot on white

I really like to shoot products on white. No clipping paths. The shadow shall be real. I like to set the lightning so it just needs a little fix in photoshop to be really white. A swedish customer, SBM Fordon, needed some of their products shot for advertismement purpose. OK! It´s for nerds! I know!…

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Do we need more pictures?

I love pictures! I believe we all do! Pictures are everywhere, all the time! Champions and masters in memorizing recommend us to visualize in pictures to be able to memorize strange combinations of numbers and such things. Then pictures simply must be good for our brains! Just think of all pictures that have been made…

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