From sketch to bottle

A while ago I was asked by the food producer ÖNOS (a brand under Procordia Food) to make one of their labels. They are a producer of delicate syrups and jam. There were allready several products in the product line so the illustration had to resemble the others. The new taste of rhubarb syrup was produced in the middle of the cold winter and there were no rhubarbs in sight in the store. I had to by some stockphotos to be able to remember how a rhubarb actually is constructed.

After some different mockups and sketches I found a nice disposition suitable for text and design of the label. I put one of the rhubarb  stems so it followed the “V-form” in the bottom of the label.
It´s nice to see a lot of them in the supermarket and of course I had to buy one of them .-)

The illustration was sketched and scanned into photoshop to be colorized.

And finally the label in use:

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