A while ago I was asked by the food producer ÖNOS (a brand under Procordia Food) to make one of their labels. They are a producer of delicate syrups and jam. There were allready several products in the product line so the illustration had to resemble the others. The new taste of rhubarb syrup was produced in the middle of the cold winter and there were no rhubarbs in sight in the store. I had to by some stockphotos to be able to remember how a rhubarb actually is constructed.
After some different mockups and sketches I found a nice disposition suitable for text and design of the label. I put one of the rhubarb stems so it followed the “V-form” in the bottom of the label.
It´s nice to see a lot of them in the supermarket and of course I had to buy one of them .-)
The illustration was sketched and scanned into photoshop to be colorized.
And finally the label in use:
Its a bit difficult to make an original that have to look lika a sketch. But a cover for a sketchpad should of course look like a sketch.
This one is made for a series of drawing pads for the paper manufacturer Colores. Its simply made with graphit pencil and scanned in with 1200 dpi to catch all the details in the grain of the paper and lead pencil strokes.
Some other product I did for Colores:
(Drawn with pencil and inked with Higgins Black Magic and Windsor Newton brushes. Then scanned in 600 dpi and colorized in Photoshop. The layout was put together in InDesign)
The copyright for a picture is easy. At least from where I learned it here in Sweden: the maker of a picture/illustration have the unbreakable, automatic copyright for it. That´s it.
It´s been that way for decades. Every publisher with some routine knows that. Maybe they sometimes takes some risks, but they know it.
I can shoot a picture and distribute it where ever I want to ( Facebook, Twitter, my blog, Site etc ) . If a customer want to use it, they have to buy the right from me to publish it. No matter where I have showed the picture before. It´s easy!
There is a really interesting article on Media Nation about this concerning a picture shot on Haiti during the earthquake.
Well worth the reading!
T
The past weeks we have been occupied with a nice project for one of our clients, SBM. They´re attending the Gothenburg Motorshow since they sell vehicle related insurances.
We were commissioned to design all the material for their exhibition. The assignment started with the request for a tiny sketch and grew to a fairly big gig with konceptual sketches, signs, roll ups, project planning, product folders, planning of what would be needed in the showcase, ordering all the material needed and a couple of product shots.
And we were ready in time for the show.
Quite nice! Great fun!
Sample material for Gothenburg Motorshow
Finally I decided to get rid of this old friend. It´s almost all of my airbush equipment. Compared to Photoshops airbrush tool this guy is big! Stopped using it long time ago. Kept it because I thought it looked cool.
But it also took up quite a lot of space – more space than it was cool, in the end. And it didn´t have an “undo button”.
So eventually, I got rid of the compressor, the filter, most of the brushes and some other small paraphernalia. Making up some space for a new softbox or something…
Time to sum up this week. Today I delivered a batch of kids activity pages for the weekly magazine Hemmets Journal. Its a nice ongoing assignment I´m lucky to have . To keep the production price low, and to be time effective I often buy complementary illustrations from my collegues on iStockphoto.
The work on this batch have been going on now and then for a couple of weeks. As usual I had great fun making it. Hope the kids will like it…
This is a project I did a couple of years ago. It became actual again since the client needed it with a slightly new layout to use on an exhibition on Gothenburg Motorshow. (April 22-25, 2010). This is an example on how to use the camera as a sketchup tool:
Some time ago one of our customers needed an instruction to show customers how to mount one of their products. Since the instruction needed to be visual, clear and should be printed on paper and board, an should be easy to view on their website, we chose to illustrate it.
Traditionally. Black and white with outlines. To reduce time effort I sketched up the layout with the camera. That way I got the form and perspective right without too much effort. The pictures are really ugly but they fulfill their purpose.
After choosing and printing the photos I threw them into my absolutly fabulous, lifesaving, drawing machine, the Liesegang (more on this in an upcoming post), and sketched.
After some proofing with the client it was time to draw the original with black pencils, scan it and put some grey fields in it to increase the contrast and visibility.
