Monthly Archive for May, 2010

Coffee

Our investment in the Studio is quite priceless. The little Nespresso machine. Looks humble and is hardly noticeable on the kitchen sink. But two capsules Ristretto and hot creamy milk really gets you going!

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From sketch to bottle

A while ago I was asked by the food producer ÖNOS (a brand under Procordia Food) to make one of their labels. They are a producer of delicate syrups and jam. There were allready several products in the product line so the illustration had to resemble the others. The new taste of rhubarb syrup was produced in the middle of the cold winter and there were no rhubarbs in sight in the store. I had to by some stockphotos to be able to remember how a rhubarb actually is constructed.

After some different mockups and sketches I found a nice disposition suitable for text and design of the label. I put one of the rhubarb  stems so it followed the “V-form” in the bottom of the label.
It´s nice to see a lot of them in the supermarket and of course I had to buy one of them .-)

The illustration was sketched and scanned into photoshop to be colorized.

And finally the label in use:

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Sharea, Gothenburg 2010

SHAREA! This is a really cool creative event! May 21, 2010.

Sharea = share + area

People meet and share their knowledge. At the same time they promote their work. It seems to be happening for the first time ever. It reminds me a bit of Chase Jarvis cool way of thinking concerning sharing of knowledge in his Creative Live.

“Sharea is an event where people are  sharing their knowledge, creativity and inspiration. Ticket to the event is the content that you contribute. So its for free.”

The site is in Swedish, so if you need, use Google translate. Its well worth it!





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Sketching an original for a sketchbook cover

Its a bit difficult to make an original that have to look lika a sketch. But a cover for a sketchpad should of course look like a sketch.

This one is made for a series of drawing pads for the paper manufacturer Colores.  Its simply made with graphit pencil and scanned in with 1200 dpi to catch all the details in the grain of the paper and lead pencil strokes.

Some other product I did for Colores:

(Drawn with pencil and inked with Higgins Black Magic and Windsor Newton brushes. Then scanned in 600 dpi and colorized in Photoshop. The layout was put together in InDesign)

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Food shots for menues…

Food photography for Patisserie David and Moderna Museet

Made some quick food shots for Patisserie David for their new menues. They will be used on Moderna Museet (Modern Museum of Art) in Malmoe. Anders on Above is putting the layouts together. Tried to give the pictures a light, clean look, suitable for the cool interiors in Moderna Museet.

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Danish pastry

Close up of some danish

One of the first pictures shot with the new camera. Available light with a high range of ISO.

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More fun with the lensbaby

A little cold and grey, but the plants are starting to grow and the light is good for playing with a Lensbaby

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